Experience Strategist, Product Manager, and Agile Enthusiast
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My name is Martin Gude. I am an Experience Strategist and Product Manager for digital products and services. I have a focus in design strategy, using tools like personas, scenarios, customer journeys, business model and value proposition canvas, etc. to create a product vision. After that, I take the results as an input into delivery where I would write user stories from a customer and experience perspective. I am a Professional Scrum Product Owner and Professional Scrum Master.
With my strategic way of thinking and my work experience in product and program management, I bring a mix of design and content-related work with project management and customer service.
since Jan. 2020
Senior User Experience Designer
since Dec. 2017
Senior User Experience Consultant
Working as a freelance senior user experience consultant I supported my clients to foster digital transformation. I helped to introduce agile methodologies laying out the foundations that would make further project growth possible. I also conducted strategic research and helped my clients to generate knowledge about digital transformation.
Oct. 2018 – Feb 2019
CGI is a leading IT consultancy. I was responsible for the employer marketing of the automotive cluster. I conducted strategic research which then translated into marketing material. I was also responsible to mentor junior colleagues to help them in their projects and career path
June 2016 – Nov. 2017
Senior User Experience Consultant
MRM//McCann is the digital unit of the advertising agency group McCann. During my work at the Frankfurt office, I specialized in user experience strategy for a large retail client.
I bridged the gap between the strategy and the user experience architecture units. My work ranged from strategic research translating user needs into requirements to writing user stories and creating wireframes. Furthermore, I was responsible to raise the User Experience voice in the scrum team and to drive decisions from that perspective.
Oct. 2011 – May 2016
Senior User Experience Consultant
Working as a freelance senior user experience consultant I mainly focused on user experience design, information architecture and concept design, as well as strategic consulting.
The main target platforms of my work included desktop applications, mobile applications and web applications. I also did social media consulting and marketing communication.
I have worked for Fortune 500 companies like Deutsche Telekom and Daimler and for small companies like the game publisher Red 5 Studios.
May 2014 – June 2015
Chief Experience Officer & Head of Product
PR Germany is the in-house agency of the glass fittings company KL-megla. I was responsible for strategic planning and development of the group’s software products.
My main focus there was to setup a team that creates a new software product (TEYIA) that helps glaziers to plan, create and leverage glass installations. As a Head of Product, it was my responsibility to translate customer needs into product requirements, user stories and epics. Furthermore, I steered the development of the product.
I was also involved in business development aspects like forecasting and staffing to setup a new company, which would then produce TEYIA.
Mar. 2013 – Oct. 2013
Senior Information Architect
SapientNitro is one the world’s leading agencies. Its Cologne based studio specialises in mobile projects for large clients.
During my work there, I integrated and extended the interactive experience of our clients to mobile platforms. This ranged from laying out strategic basics to creating fine specifications and interactive prototypes.
May 2008 – Sep. 2011
Consultant and Concept Designer
In my work at nexum – a digital agency and consultancy based in Cologne (Germany) – as a consultant and concept designer I specialised in user experience design for web applications. My most important project was the website relaunch for the biggest Swiss retailer Coop. I was responsible for the overall conceptual design and the interaction design of most web applications.
I was part of the editorial team that launched ux·zentrisch – one of the leading German user experience blogs at the time.
Dec. 2003 – Feb. 2010
Concept Designer and Webdeveloper
Whilst studying media informatics, I started to work as a freelance concept designer and web developer. Starting with smaller local clients, I worked later on for my upcoming employer nexum. After being permanently employed by nexum, I reduced my freelance projects to a minimum.
he main target platforms of my work included desktop applications, mobile applications and web applications. I also did social media consulting and marketing communication.
In most of my projects, I was responsible for the whole development process starting with user experience design, information architecture and interface design heading over to html implementation and CMS development.
Jan. 2007 – Nov. 2007
Graduand: Consulting and Concept Design
I worked at Pixelpark as a graduand in the consulting and conceptual design department. I mainly worked within the European Union Information Society Technologies research project »LIVE – staging of Media Events«. I designed and developed a model for recommending interactive live television to viewers. This work served as a basis for my Master’s Thesis.
Sep. 2004 – Jan. 2008
Media informatics, Master of Science
In my postgrad studies at Cologne University of Applied Sciences I mainly focused on human-computer interaction, interaction design and digital media. Furthermore, I enrolled for courses in development methodology, project management and accessibility.
I wrote my Master’s Thesis in collaboration with Pixelpark within their research project »LIVE – staging of Media Events«. The paper based on my Master’s Thesis has been accepted for EuroITV 2008
Apr. 2004 – Aug. 2004
Computer Science, Master of Science
My main subjects at University of Applied Sciences Bonn-Rhein-Sieg were Colorimetry and color theory, object-oriented component architecture, medical informatics and theoretical computer science.
Oct. 2000 – Mar. 2004
Media informatics, Bachelor of Science
During my Bachelor’s studies, I focused in human-computer interaction, multimedia development project management and operating systems.
In my Bachelor’s Thesis – in cooperation with the Cologne University of Applied Sciences’ Institute of Automation and Industrial IT and Siemens – I evaluated the web-based e- learning course SIMATIC-telestart.
since June 2018
Co-Organizer of the Berlin Based User Experience Barcamp UXcamp Europe
Mar. 2014 – Nov. 2016
Co-Host of the Cologne User Experience Meetup UXCGN
Feb. 2015 – Jul. 2016
UX Camp West
Co-Organizer of the Düsseldorf/Cologne Based User Experience Barcamp UX Camp West
Apr. 2011 – Dec. 2014
Co-Organizer of the »Design for …« action conferences in Cologne
Martin Gude, Stefan M. Grünvogel & Andreas Pütz. (2008). In Tscheligi, M., Obrist, M. & Lugmayr, A. (edt.), Changing Television Environments, Lecture Notes in Computer Science, Vol. 5066, pp. 117-121, Springer Verlag
Martin Gude. Master's Thesis.