Professional Experience


Dec. 2017-Apr. 2018

User Experience Analyst

innogy is one of the big four energy suppliers in Germany. With the Customer Experience Factory, innogy created a central function to foster digital transformation in their operating companies and brands.

In this unit, I conducted strategic research and supported the operating companies in creating knowledge about digital transformation.


  • Strategic Research
  • Workshop Facilitation

June 2016-Nov. 2017

Senior User Experience Consultant

MRM//McCann is the digital unit of the advertising agency group McCann. During my work at the Frankfurt office, I specialized in user experience strategy for a large retail client.

I bridged the gap between the strategy and the user experience architecture units. My work ranged from strategic research translating user needs into requirements to writing user stories and creating wireframes. Furthermore, I was responsible to raise the User Experience voice in the scrum team and drive decisions from that perspective.


  • ALDI Nord

Oct. 2011-May 2016

Senior User Experience Consultant

Working as a freelance senior user experience consultant I mainly focused on user experience design, information architecture and concept design, as well as strategic consulting.

The main target platforms of my work included desktop applications, mobile applications and web applications. I also did social media consulting and marketing communication.

I have worked for Fortune 500 companies like Deutsche Telekom and Daimler and for small companies like the game publisher Red 5 Studios.


  • Deutsche Telekom
  • Daimler
  • Direct Line Versicherung
  • Red 5 Studios
  • Congstar – Deutsche Telekom Group
  • n-tv – RTL Group

May 2014-June 2015

Chief Experience Officer & Head of Product

PR Germany is the in-house agency of the glass fittings company KL-megla. I am responsible for strategic planning and development of the group’s software products.

My main focus there is to setup a team that creates a new software product (TEYIA) that helps glaziers to plan, create and leverage glass installations. As a Head of Product, it was my responsibility to translate customer needs into product requirements, user stories and epics. Furthermore, I steered the development of the product.

I was also involved in business development aspects like forecasting and staffing to setup a new company, which would then produce TEYIA.


  • TEYIA – a glass construction software
  • Setup a new team for the development of TEYIA
  • Develop early concepts of the software and envision a MVP
  • Manage the requirements in a Scrum process

Mar. 2013-Oct. 2013

Senior Information Architect

SapientNitro is one the world’s leading agencies. Its Cologne based studio specialises in mobile projects for large clients.

During my work there, I integrated and extended the interactive experience of our clients to mobile platforms. This ranged from laying out strategic basics to creating fine specifications and interactive prototypes.


  • REWE Supermarket
  • Aegean Airlines
  • Lufthansa German Airlines
  • Miles & More (Lufthansa Group)
  • AUDI

May 2008-Sep. 2011

Consultant and Concept Designer

In my work at nexum – a digital agency and consultancy based in Cologne (Germany) – as a consultant and concept designer I specialised in user experience design for web applications. My most important project was the website relaunch for the biggest Swiss retailer Coop. I was responsible for the overall conceptual design and the interaction design of most web applications.

I was part of the editorial team that launched ux·zentrisch – one of the leading German user experience blogs.


  • Concept Design for Coop (Switzerland), REWE, Telefónica O2 Germany, Soennecken, Hertha BSC Berlin and Deutsche Eishockey Liga (German Ice Hockey League)
  • Several pitches for major customers
  • User Experience Blog ux·zentrisch

Dec. 2003-Feb. 2010


Concept Designer and Webdeveloper

Whilst studying media informatics, I started to work as a freelance concept designer and web developer. Starting with smaller local clients, I worked later on for my upcoming employer nexum. After being permanently employed by nexum, I reduced my freelance projects to a minimum.

In most of my projects, I was responsible for the whole development process starting with user experience design, information architecture and interface design heading over to html implementation and CMS development.


  • Samsung Electronics
  • KL®megla, Eitorf
  • FDP and Junge Liberale Oberberg
  • Junge Union Oberberg
  • nexum, Cologne
  • Agentur Lichtblick, Nümbrecht/Eitorf
  • Agentur BO-TE, Wiehl

Jan. 2007-Nov. 2007

Graduand: Consulting and Concept Design

I worked at Pixelpark as a graduand in the consulting and conceptual design department. I mainly worked within the European Union Information Society Technologies research project »LIVE – staging of Media Events«. I designed and developed a model for recommending interactive live television to viewers. This work served as a basis for my Master’s Thesis.


  • Designing and developing a recommendation engine for interactive live TV - EU research project »LIVE - staging of Media Events«
  • Concept design mobile website Westdeutscher Rundfunk
  • Pitch: re-launch the website of a major European computer manufacturer

Jan. 2006-Dec. 2006

Student Assistant

I was responsible for the content management for Lufthansa WorldShop – Lufthansa’s brand shop. Furthermore, I did the travel expenses for the Pixelpark staff.


  • Content management Lufthansa Worldshop
  • Travel expenses

May 2005-July 2005

Student Assistant

Sun Microsystems and Cologne University of Applied Sciences partnered in the MyFH project that developed a central LDAP based directory server for the university. I was responsible for the interaction and interface design of the service.


  • MyFH project to develop a central directory server at Cologne University of Applied Sciences

Feb. 2004-Sep. 2004

Personal Assistant

At Landtag Nordrhein-Westfalen (Parliament of the German state North Rhine-Westphalia) I worked as personal assistant for Member of Parliament Prof. Dr. Friedrich Wilke. I supported him in campaign planning, higher education policy, and public relations.


  • Concept design: advertising municipal elections NRW 2004
  • Constituency communications

Jan. 2000-June 2003

webpromotor internet services

Managing Partner

webpromotor internet services was a 5 people internet agency focusing on small local clients. I was responsible for web development and concept design.

Projects and Customers

  • oberberg24, my-sauerland
  • fussball oberberg
  • ILT Industrie-Luftfiltertechnik, Ruppichteroth
  • Sport Haselbach, Waldbröl

July 2002-Oct. 2002


I supported the Member of Parliament Prof. Dr. Friedrich Wilke in his main field of politics – higher education policy – and in his public relations.


  • Constituency communications
  • Website development

Oct. 2001-Mar. 2002


I coached the university freshmen on how to find information at the university and who to ask for help. I served as a single point of contact for them.


  • Supervision of the college freshmen

May 2000-Aug. 2000

Schumann Unter­nehmens­beratung


During my internship at Schumann Unternehmensberatung (Systor) I supported the Competence Center Emerging Technologies in the development of their intranet. I developed web applications for internal task management and document management and a Lotus Notes application for hardware management.


  • Development of the intranet for the Competence Center Emerging Technologies Schumann Un­ter­neh­mens­be­ra­tung



Sep. 2004-Jan. 2008

Media informatics, Master of Science

In my postgrad studies at Cologne University of Applied Sciences I mainly focused on human-computer interaction, interaction design and digital media. Furthermore, I enrolled for courses in development methodology, project management and accessibility.

I wrote my Master’s Thesis in collaboration with Pixelpark within their research project »LIVE – staging of Media Events«. The paper based on my Master’s Thesis has been accepted for EuroITV 2008.


  • Master's Thesis: »Recommender Systems for Live-Transmission in interactive Television: Gathering and Rating User Feedback«
  • MyFH project to develop a central directory server at Cologne University of Applied Sciences

Apr. 2004-Aug. 2004

Computer Science, Master of Science

My main subjects at University of Applied Sciences Bonn- Rhein-Sieg were Colorimetry and color theory, object-oriented component architecture, medical informatics and theoretical computer science.


  • N.N.

Nov. 2000-Mar. 2004

Media informatics, Bachelor of Science

During my Bachelor’s studies, I focused in human-computer interaction, multimedia development project management and operating systems.

In my Bachelor’s Thesis – in cooperation with the Cologne University of Applied Sciences’ Institute of Automation and Industrial IT and Siemens – I evaluated the web-based e- learning course SIMATIC-telestart.


  • Bachelor's Thesis: »Usability Evaluation of a Web-based e-learning course«
  • Mobile Media: Design an application with photo geocoding
  • Concept design and development of an SMS server for communication between students and university

Honorary appointments


Mar. 2014-Nov. 2016

Host of the Cologne User Experience Meetup UXCGN


Feb 2015-Jul 2016

Organizer of the Düsseldorf/Cologne Based User Experience Barcamp UX Camp West


Apr. 2011-Dec. 2014

Better Experience e.V.

Member of the organizing committee for the »Design for …« action conferences in Cologne


Jan. 2003-Jan. 2007

laut werden für Toleranz und Zivilcourage e.V.

Vice Chairman and member of the board


Feb. 2001-Jan. 2003

Chairman of the District


Feb. 2001-Mar. 2002

Member of the board




June 2008

Predicting future user behaviour in interactive live TV

Martin Gude, Stefan M. Grünvogel & Andreas Pütz. (2008). In Tscheligi, M., Obrist, M. & Lugmayr, A. (edt.), Changing Television Environments, Lecture Notes in Computer Science, Vol. 5066, pp. 117-121, Springer Verlag





  • German (mother tongue)
  • English (fluent)
  • French (fluent)
  • Swedish (basic knowledge)
  • Dutch (basic knowledge)
  • Hebrew (basic knowledge)


  • Card sorting, ethnographic research and evaluation
  • Personas, scenarios and usecases
  • Wireframes and prototypes


  • Paper, pencils, flip charts, whiteboards and stickies
  • Sketch, UXPin, Axure RP
  • Microsoft Office and Visio
  • Apple Keynote and OmniGraffle
  • Adobe Fireworks, Illustrator and Photoshop
  • HTML, CSS, JavaScript, jQuery, PHP, Java, C, C++, PERL, Python